All he needed was PR A million box of buisness cards Careful image consultation Securing reputation A clever market plan He didn't understand That's all it really takes He coulda played for higher stakes Now Somehow We've gone wrong Chorus: This Jesus thing, it's a smash hit it's packaged right All stocks have split, it's a smash hit It's gone worldwide Join his name to any cause Drop his name to get applause They never get enough Nothing here to be ashamed of Those ever loyal fans They wanan get their hands On His newest merchandising Ignoring overpricing Now Oh Wow We've gone wrong Repeat Chorus It has no explanation It smells like exploitation Repeat Chorus